Fitstar acquisition

By Jonah Comstock 10:50 am July 14, 2015
Fitbit CEO James Park Forget everything you thought you knew about Fitbit. According to founder and CEO James Park, speaking to Forbes International Editor Brian O'Keefe at a recent Forbes event, Fitbit doesn't see itself as a hardware company or a wearable company, but rather as a consumer health and wellness company that happens to sell wearables -- for now. "While press and analysts focus...