Fitstar acquisition

By Jonah Comstock July 14, 2015
Fitbit CEO James Park Forget everything you thought you knew about Fitbit. According to founder and CEO James Park, speaking to Forbes International Editor Brian O'Keefe at a recent Forbes event, Fitbit doesn't see itself as a hardware company or a wearable company, but rather as a consumer health and wellness company that happens to sell wearables -- for now. "While press and analysts focus...