January 21, 2014
A new report from IMS Health on the use of social media by pharmaceutical companies finds that among the top 50 pharmaceutical companies, half don't engage with consumers and patients through social media. But of those that do, IMS found that Johnson & Johnson emerged as a clear leader. It scored a 70 on IMS's Social Media Engagement Index. The next highest score, from GlaxoSmithkline, was...
March 8, 2013
Source: Ruder Finn mHealth Report
Several surveys were released this past week at -- or coinciding with -- HIMSS, focusing on different areas of consumer engagement in digital health. The Atlantic surveyed 1,000 US residents, finding that only 12 percent had emailed or texted their doctors. A Ruder Finn survey of more than 1,000 US adults found that 16 percent of smartphone and tablet users...
January 25, 2013
Nashville-based Agile Health, a B2B developer of mobile health interventions, announced a major upgrade to its Kick Buts smoking cessation program. Kick Buts is a text-messaging intervention based on software company HSA Global's STOMP platform, which was shown in a 2011 randomized trial in the UK to double successful quit rates over a control group. Agile licenses Kick Buts, along with other...
July 12, 2012
Merkle, a customer relations management (CRM) company has acquired San Francisco-based 5th Finger, a mobile marketing and mobile health vendor for an undisclosed sum. While 5th Finger has a number of big retail brands as clients, including Jos. A Bank and Safeway, it has also powered Pfizer, Medtronic, and GlaxoSmithKline's mobile health initiatives.
The company set up a text messaging-powered...
January 12, 2012
Pharmaceutical giant GlaxoSmithKline (GSK) has offered up a new, free asthma management app, called MyAsthma, for iPhone and Android users in the UK. The app's core offering is an Asthma Control Test (ACT), which is a simple 30-second test that provides users with an index score for how well they are managing their asthma overall. UK-based Replay Digital developed the app for GSK. Dr. Mike Thomas...
March 9, 2011
GlaxoSmithKline has teamed up with Sproxil to use its Mobile Product Authentication (MPA) codes, which is a text messaged based drug verification system, in Nigeria, according to a report from SecuringPharma.com. GSK is reportedly using the system for its widely-used antibiotic product, Ampiclox 500mg, which sells about 2 million units in the country each year. This is the first foray into SMS-...
January 19, 2011
We mentioned a report last week from the Digital Pharma Blog that Pfizer, Johnson & Johnson and Merck had each removed apps from the Apple AppStore in recent months. While many others covering this story attributed the move to a potential rethinking on the value of apps, the Digital Pharma Blog attributes many of the withdrawals to mergers the companies went through during the past two years...
March 10, 2010
UK carrier O2 has formed a mobile healthcare division: UK's mobile carrier O2 has appointed Keith Nurcombe, previously an executive at GlaxoSmithKline, to lead its new mobile healthcare division. More
Mobile phones newest tool to battle AIDS: "I don't think in any of our African countries we will be able to wait [for health professionals], or ... have enough of those people," said Michel Sidibe,...