Gritness

By Aditi Pai 03:15 pm February 12, 2016
Beginning in 2013 with Under Armour’s MapMyFitness acquisition, a number of retailers have acquired health or fitness app companies. Under Armour itself bought two other health apps. And in the past couple years, there have been at least three other retailers that made health app acquisitions, including The Honest Company, Adidas, and Asics. The Honest Company is an online retailer, Adidas, Asics...
By Aditi Pai 05:16 am July 27, 2015
In the company’s second quarter earnings call, Under Armour CEO Kevin Plank told investors that Under Armour is the ideal company to create a connected health dashboard for consumers. “The fact that consumers have no barometer for their health today is a mistake and frankly that’s where we see this massive opportunity and we feel we’re the best ones to take advantage of it,” Plank said. “Really...
By Jonah Comstock 06:36 am July 1, 2015
Austin, Texas-based Gritness, a recent member of the StartUp Health accelerator, has been quietly acquired, StartUp Health revealed in its mid-year report. MobiHealthNews has learned that Under Armour acquired Gritness, but the acquisition price has not been disclosed. While Under Armour acquired MapMyFitness, MyFitnessPal, and Endomondo for their large user base and well-known brands, Gritness...
By Aditi Pai 05:16 am February 3, 2015
New York City-based accelerator Startup Health has added six more companies to its academy program. It now has 90 companies in its portfolio. Startups who have participated in Startup Health have raised a total of $190 million as of January 2015. That's up from $154 million in October 2014. Back then Startup Health said its portfolio was made up of 42 percent physician and practitioner founders,...