Habit

By Heather Mack January 4, 2017
It’s been a busy week for Fitbit. The San Francisco-based wearable company announced four different partnerships, three of which are integrations with the Works with Fitbit ecosystem. Habit, the Campbell’s Soup-backed personalized nutrition startup that uses data from genetic tests and individual’s health and fitness goals to create tailored diet and exercise plans, will now incorporate Fitbit...
By Heather Mack November 23, 2016
More than a decade ago, when most people were still using not-so-smart mobile phones, the first human genome was sequenced. It cost $3 billion. In the time it took for smartphones to become the essential consumer technology, DNA sequencing rapidly evolved from a costly, uncommonly used process into a quick, reliable, relatively cheap and widely used predictive tool to give insight on disease risk...
By Jonah Comstock October 26, 2016
Data-driven personalized nutrition service Habit has raised $32 million in an investment from Campbell's Soup, according to a report in the Philadelphia Business Journal. Campbell's CEO Denise Morrison told the Journal the investment was "part of our broader efforts to define the future of food, which requires fresh thinking, new models of innovation, smart external development and venture...