October 22, 2014
A new report from Kantar Media estimates that the value of the health and fitness wearable technology market in Great Britain is between £225 million and £375 million, or $360 million to $601 million. They estimate 13.1 million British people will be using health and fitness wearables by 2015, more than double the 6.7 million people (or about 10 percent of the country) tracking metrics like steps...
March 24, 2014
Fifteen percent of consumers who know the term "wearable" are also wearing one, according to Nielsen's Connected Life Report, which surveyed 3,956 respondents last November. Those who were surveyed are either users of "connected life technologies" or interested in them.
Of those who owned a device, 61 percent owned fitness wristbands, which were distinct from people who owned smartwatches, 45...