Highmark Blue Cross Blue Shield

By Jonah Comstock 04:46 pm October 13, 2016
Highmark, which is the fourth largest Blue Cross Blue Shield insurer in the US and covers patients in Pennsylvania, Delaware and West Virginia, has tapped Denver-based Welltok to offer a rewards program to members in its Medicare Advantage Passport program.  Up until now, the Passport program has provider Highmark Medicare Advantage members with benefit information, savings opportunities and a...
By Brian Dolan 08:26 am July 28, 2011
Health insurer Highmark plans to launch a new mobile app for its members early next year, Lisa Fitting, Director of Digital Client Engagement at Highmark told attendees this morning at the World Congress Leadership Summit on mHealth in Boston. Highmark partnered up with A.D.A.M. last year to build a pilot app called Health@Hand based on A.D.A.M.’s Medzio app. Health@Hand was similar to Medzio but...
By Brian Dolan 02:35 pm August 11, 2010
This week Pittsburgh, Pennsylvania-based health insurance provider Highmark Blue Cross Blue Shield launched an iPhone app, Health@Hand, co-developed with ADAM and based on that company's Medzio application. How is Health@Hand different from Medzio? Health@Hand was customized with specific information for Highmark members that enables them to find healthcare services and physicians available...