in-home workout platform

By Dave Muoio 01:31 pm June 30, 2020
Exercise apparel company lululemon athletica announced yesterday that it will be acquiring Mirror, an in-home fitness-content-streaming platform, for $500 million in a deal slated to close at the end of the second fiscal quarter. lululemon said in its announcement that Mirror will continue to operate as a standalone company underneath its new parent. Launched in 2018, Mirror had raised roughly $...
By Dave Muoio 12:05 pm June 17, 2020
Hydrow, maker of a connected rowing exercise machine for consumers, has announced $25 million in new investments, bringing the company's total capital raise to $52 million. L Catterton led the raise, which also included support from prior backers such as Rx3 Ventures. WHAT THEY DO Launched last spring, Hydrow’s consumer device delivers an in-home rowing workout supported by live or on-demand...
By Dave Muoio 04:29 pm February 26, 2020
Tempo (formerly Pivot), a startup that’s building a consumer workout device that tracks movements via sensor, has opened up sales for its first product, which it will begin shipping in the summer. Called the Tempo Studio, the product takes the form of an in-home cabinet housing a 42-inch screen and a 3D vision camera that scans the user 30 times per second. Along with dumbbells, free weights, a...
By Dave Muoio 01:33 pm December 11, 2019
The ink has settled on a $200 million growth equity investment for in-home fitness streaming platform iFit, the company’s parent ICON Health & Fitness announced today. Pamplona Capital Management led the raise. WHAT THEY DO iFit — which shares its parent company with workout machine makers NordicTrack, ProForm and Freemotion — has built a streaming platform for use on these companies’...
By Dave Muoio 04:06 pm October 30, 2019
Mirror, a fitness content streaming device that users can hang and use like a traditional full-length mirror, has raised $34 million more in a Series B-1 funding round headed by Point72 Ventures. Others now backing the startup include athletic apparel retailer lululemon, LionTree LLC and individual backers including Karlie Kloss, Kevin Huvane and Steve Lockshin. Prior investors Spark Capital and...
By Dave Muoio 11:37 am May 15, 2019
Hydrow, maker of a connected rowing exercise product for consumers, has added an additional $7 million to a $20 million Series A round led by L Catterton announced back in February. The add-on funding came from Rx3 Ventures, Wheelhouse, The Raptor Group and The Yard Ventures. In addition, the digital fitness company said in its announcement that has begun shipping its product to 1,000 Indiegogo...
By Dave Muoio 12:27 pm September 6, 2018
Mirror, a New York City-based fitness platform company, today announced the launch of its in-home virtual workout product for consumers. The device streams workout videos and music on demand through its large LCD panel, which also serves as a full-length mirror when not in use. In addition to the launch, Mirror also announced the closure of $25 million in funding from Spark Capital. This news...