Indiegogo

By Jonah Comstock 06:42 am May 24, 2013
The Misfit Shine raised $846,000 on Indiegogo in January. Like the Misfit Shine before it, Scanadu proved this week that in digital health, the combination of a hip, hyped product and a crowdfunding platform can lead to impressive results. The company raised their goal of $100,000 in just two hours, and they're now up to more than three times that. Of course, not all digital and mobile health...
By Jonah Comstock 04:00 am May 22, 2013
The updated Scanadu Scout. San Francisco-based Scanadu, which had planned to release it's tricorder-like SCOUT device by the end of 2013, is launching an Indiegogo campaign to sell the device. In an unprecedented move, the company is launching its crowdfunding campaign without FDA 510(k) clearance, with the intention of conducting the usability tests needed to get the clearance via the campaign...
By Neil Versel 12:37 pm May 15, 2013
Is the placebo effect real even without the deceptive element of making people believe they are receiving a pharmaceutical treatment? One entrepreneur thinks so, and is looking for like-minded people to back him in hopes of bringing a mobile app to market this summer. A Seattle-based startup called Placebo has developed an app called Placebo Effect that is intended to help people feel better...
By Jonah Comstock 08:12 am April 24, 2013
Monitoring heart rate and calorie burn is helpful for any kind of athlete, but for one sport in particular, traditional wearable trackers won't cut it: swimming. A Beirut, Lebanon-based startup called Instabeat is looking to fill that gap. Instabeat has been in development for two years, appearing at events like TED and CES in the meantime. The company has received seed funding and built a...
By Jonah Comstock 02:51 pm April 17, 2013
The most important thing about a thermometer isn't that it takes your temperature. What's important about a thermometer, according to Kinsa Health founder Inder Singh, is that it's already the go-to device for home diagnosis of illness. "The thermometer is the single most important device," Singh told MobiHealthNews, "the first device any parent or doctor uses to confirm illness." The product...
By Jonah Comstock 10:56 am March 15, 2013
Crowdfunding platforms can be the last refuge of a desperate entrepreneur or the go-to market strategy for an appealing consumer product. When a product does well, it does really well, smashing records and even outstripping its own ability to deliver on the goods. When it does badly, well, it often fades away, or at least the company realizes that D2C might not be their best channel. It's no...
By Brian Dolan 02:52 am February 26, 2013
Last Friday mobile health startup Misfit Wearables received some free publicity from television gameshow Jeopardy! when its soon-to-launch Shine device was featured as part of one of the last clues in the semi-finals edition. The clue was: "The Misfit Shine is a high tech one of these that tracks how much you not only walk but bike or swim.” The correct question was “What is a pedometer?” which...
By Brian Dolan 03:45 am January 24, 2013
Last year Misfit Wearables' activity monitoring device Shine met its goal of raising $100,000 on Indiegogo in less than 10 hours after launching on the crowdfunding site. Last week Misfit's two month campaign came to close with about $846,000 raised from almost 8,000 people from 64 countries and all 50 states. All told, the company now has pre-orders for about 10,000 Shine devices, which it aims...
By Jonah Comstock 12:26 pm December 13, 2012
The smartphone is often seen as a big driver of the trend toward self-tracking and self-monitoring. But not everyone has a smartphone. While some people who track without smartphones do so in their heads -- what Pew's Susannah Fox described as "skinny jeans trackers" -- others could benefit from lower-tech monitoring solutions. And some of the people who most need to monitor health data like...