August 20, 2014
At least two Aetna executives involved with the CarePass platform have quietly left the company this summer, making it increasingly apparent that CarePass is either undergoing a major leadership change or, more likely, being quietly shelved.
According to her LinkedIn and Twitter accounts, Martha Wofford, former Vice President and Head of Consumer Products, left the company in June. Wofford's...
March 3, 2014
As we reported in our Friday in-depth report on payers at HIMSS, Aetna is shutting down its InvolveCare caregiver support app. The app has been in full beta, but will not receive a full commercial launch. Users will have until April 28 to download their data before having it deleted.
"InvolveCare was introduced last fall and was in the late stage of a Beta roll-out," Aetna Communications Director...
October 3, 2013
A new Aetna Healthagen app to empower caregivers, InvolveCare, launched in beta recently and was publicly unveiled at the Health 2.0 conference in Santa Clara, California.
InvolveCare's CEO, David Williams, is a former Head of Business Development for PatientsLikeMe. Williams, who cares for his own aging father, wanted to build a product to help caregivers -- and also to help caregivers get help...
October 2, 2013
Launch, one of several startup sessions at the Health 2.0 event in Santa Clara, California this week, consisted of several three minute demos and pitches from recently or soon-to-be launched companies. This year, the pitches focused on addressing highly specific consumer pain points in healthcare, although exactly where those pain points were ran the gamut.
SmartPatient, not to...