June 13, 2015
Of wearable fitness device makers, Fitbit spent the most on advertising its devices last year, investing $21.6 million, according to a recent report from Kantar Media.
Garmin and Samsung were both not far behind Fitbit in advertising spend. Garmin spent $18.7 million and Samsung spent $11.6 million. After the top three spenders there's a significant drop in amount spent: Nike spent $3.2 million,...
October 22, 2014
A new report from Kantar Media estimates that the value of the health and fitness wearable technology market in Great Britain is between £225 million and £375 million, or $360 million to $601 million. They estimate 13.1 million British people will be using health and fitness wearables by 2015, more than double the 6.7 million people (or about 10 percent of the country) tracking metrics like steps...
January 29, 2014
Diet and fitness apps were used by 55.7 million American adults in 2013, up from 43.9 million in 2012, according to a study by Kantar Media's MARS OTC/DTC Study of 20,000 consumers.
The study found that 129 million American adults (55 percent of the population) own either a smartphone or a tablet or both -- 116 million (49 percent of the population) own a smartphone and 64 million (27 percent)...
January 27, 2014
When it comes to reading articles in medical journals, 28 percent of physicians use tablets and 21 percent use smartphones according to a recently published study by ad agency WPP's Kantar Media. That's still much lower than the 74 percent that use a desktop or laptop computer or the 55 percent still reading paper journals.
Kantar Media surveyed 3,000 doctors across 22 specialties over two...
April 29, 2013
Nearly three-quarters of physicians in the United States are using their smartphones at work, according to a March 2013 survey conducted by ad agency WPP's Kantar Media. The survey of more than 3,000 physicians representing 21 specialties found that 74 percent said they were using their smartphones for professional purposes. The 2012 study found that about 68 percent of physicians were using...