Mad*Pow

By Laura Lovett 03:17 pm April 4, 2019
Figuring out the best user experience can be a tricky process for any platform. But its particularly important in digital therapeutics, which some view as a disruptor to traditional pharmaceuticals.  Unlike medical drug makers, digital therapeutics companies have UX design to consider during the development of their products, Madhavi Jagdish, director of product designer at Pear Therapeutics,...

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By Laura Lovett 02:45 pm April 3, 2019
Power dynamics are present in nearly every facet of life — including health innovation. These inequities of power can determine who developers innovate for, and the way in which developers go about creating tools for certain groups, Vanessa Mason, director of the Institute for the Future, said at Mad*Pow's HXD 2019 conference in Boston yesterday. “In talking about power, all of us bring biases...

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By Laura Lovett 03:42 pm June 28, 2018
Over a year ago Partners Health and biopharmaceutical company UCB teamed up to tackle a moonshot goal: make Boston the best city to live in for people with epilepsy. So the team decided that in order to design a digital health platform to support this task, it was vital to go to patients for input and ideas.  “We want to be patient centric, but what does patient centric mean?” Dr. Kamal Jethwani...
By Laura Lovett 04:44 pm June 27, 2018
Every patient experiences mental illness differently, but as technology becomes more ingrained in people’s lives, it’s easier to track behavior and how that correlates to mental health, John Torous, MD, co-director of digital psychiatry at Beth Israel Deaconess Medical Center said today at Mad*Pow's Health Experience Design (HXD) Conference in Cambridge, Massachusetts. “In some ways the first...
By Laura Lovett 04:29 pm June 26, 2018
New York is looking to tech as one of the keys to unlocking generational health inequities. Specifically, the city is zeroing in on how it can use human-centered technology design to help tackle the problem.  “What we are hoping to do is use design thinking to disrupt the intergenerational cycles of health inequities, of opportunity inequities, of wellbeing inequities affecting the most...
By Jonah Comstock 03:12 pm March 15, 2016
Mad*Pow, a design agency with a specialization in healthcare design, has announced an agreement to acquire gamified exercise app HotSeat from context, the communications consulting firm owned by app creator Fran Melmed. The acquisition price was undisclosed.  “Mad*Pow sees the acquisition of HotSeat as an opportunity to bring an elegant solution to a complex problem,” Amy Cueva, founder and Chief...