December 5, 2017
Under Armour announced a number of executive changes that affect the sports apparel company’s Connected Fitness business, including the departure of MyFitnessPal founders Mike and Albert Lee, the company’s Chief Digital Officer and SVP Digital Product, respectively.
“We're appreciative of the nearly three years that Mike and Al have fully and generously served at Under Armour following the...
May 13, 2016
Adidas has reached a confidential settlement with Baltimore, Maryland-based Under Armour and one of its fitness apps, MapMyFitness, in a patent infringement lawsuit, according to Forbes.
The claims against Under Armor have been dismissed and Adidas agreed to grant Under Armour as well as MapMyFitness a license to use its patents for an undisclosed price.
Adidas sued Under Armour, in February 2014...
February 22, 2016
February 12, 2016
Beginning in 2013 with Under Armour’s MapMyFitness acquisition, a number of retailers have acquired health or fitness app companies. Under Armour itself bought two other health apps. And in the past couple years, there have been at least three other retailers that made health app acquisitions, including The Honest Company, Adidas, and Asics.
The Honest Company is an online retailer, Adidas, Asics...
January 29, 2016
Health tracking apps and devices offer consumers the ability to track an increasing number of relevant metrics. Over the years a number of the companies behind them, especially the ones with larger user bases, have released their own insights based on interesting correlations in the data sets they've collected.
For example, just last week, Runkeeper Director of Marketing tweeted a link to a post...
July 27, 2015
In the company’s second quarter earnings call, Under Armour CEO Kevin Plank told investors that Under Armour is the ideal company to create a connected health dashboard for consumers.
“The fact that consumers have no barometer for their health today is a mistake and frankly that’s where we see this massive opportunity and we feel we’re the best ones to take advantage of it,” Plank said. “Really...
July 1, 2015
Austin, Texas-based Gritness, a recent member of the StartUp Health accelerator, has been quietly acquired, StartUp Health revealed in its mid-year report. MobiHealthNews has learned that Under Armour acquired Gritness, but the acquisition price has not been disclosed. While Under Armour acquired MapMyFitness, MyFitnessPal, and Endomondo for their large user base and well-known brands, Gritness...
April 22, 2015
Under Armour continues to grow its membership base for what it's calling its Connected Fitness business -- the three apps the company acquired in the past two years as well as its existing UA Record app -- even as the company explores its new acquisitions and plots a course forward, according to the company's first quarter earnings call. Under Armour bought MapMyFitness for $150 million in...
February 24, 2015
Microsoft has updated its wristworn fitness tracker, called Microsoft Band with new functionality to track cycling and an SDK for Windows and Android phones. The company says iOS integration is coming soon.
Microsoft also launched an online dashboard to track health that it first unveiled in October 2014 when the company launched the Microsoft Band.
The wristworn wearable, a small, plastic, black...
February 17, 2015
Last week Under Armour held an analyst day focused on its digital fitness strategy that included appearances by Under Armour founder and CEO Kevin Plank, MapMyFitness CEO Robin Thurston, MyFitnessPal CEO Mike Lee, and Endomondo CEO Mette Lykke. Under Armour acquired MapMyFitness in 2013, and it acquired both MyFitnessPal and Endomondo earlier this year.
Plank discussed the high level strategy...