Mirror

By Dave Muoio 04:06 pm October 30, 2019
Mirror, a fitness content streaming device that users can hang and use like a traditional full-length mirror, has raised $34 million more in a Series B-1 funding round headed by Point72 Ventures. Others now backing the startup include athletic apparel retailer lululemon, LionTree LLC and individual backers including Karlie Kloss, Kevin Huvane and Steve Lockshin. Prior investors Spark Capital and...
By Dave Muoio 01:28 pm October 9, 2019
Medicare Advantage plan reimbursing for Apple Watches. Startup Medicare payer Devoted Health will be offering Apple Watches to its members as a fitness benefit, according to a report from CNBC that MobiHealthNews confirmed with the company. Devoted Health wrote in its marketing materials that it will be covering $150 of the cost of “wearable devices like an Apple Watch” per year alongside other...
By Dave Muoio 12:27 pm September 6, 2018
Mirror, a New York City-based fitness platform company, today announced the launch of its in-home virtual workout product for consumers. The device streams workout videos and music on demand through its large LCD panel, which also serves as a full-length mirror when not in use. In addition to the launch, Mirror also announced the closure of $25 million in funding from Spark Capital. This news...
By Jonah Comstock 03:11 pm February 7, 2018
Mirror, a New York City-based virtual fitness platform company, has raised $13 million in a new funding round led by Spark Capital. Lerer Hippeau, First Round Capital, Primary Venture Partners, BoxGroup, and Brainchild Holdings also contributed to the round.  Founded by New York City ballet dancer and fitness studio owner Brynn Putnam, the company will offer a hardware product that takes on the...