February 24, 2015
Monique Levy, VP of Research at Manhattan Research
Although there's a lot of buzz about wearables and a lot of talk about tablets, the best digital channel to reach patients and consumers is still the smartphone, according to Manhattan Research's Monique Levy. At the ePharma Summit in New York City, Levy shared some data with an assembled crowd of pharma marketers about how patients use mobile...
December 9, 2014
More than two-thirds of clinicians at US hospitals use smartphones or tablet computers at their facilities, according to a small HIMSS survey of 139 clinicians. The survey was conducted between October and November of 2014 and published in time with the group's mHealth Summit event in Maryland this week.
"As smartphones and tablet computers are relatively new tools to healthcare organizations, it...
September 4, 2013
For the next generation of doctors, 66 percent turn to the Internet or a mobile device first for clinical answers, according to a recently released survey by physician reference app maker Epocrates.
In their eighth "Future Physicians of America" survey, the company, which is now an athenahealth subsidiary, talked to 1,026 current medical students about a number of topics, including digital habits...