February 24, 2015
Almost two-thirds of Americans were interested in using a mobile app to manage their health, according to a new survey of 1,015 American adults by Makovsky Health and Kelton.
"Smartphones and wearables are driving a major behavioral shift in consumer health and wellness," Gil Bashe, executive vice president of Makovsky Health, said in a statement "Beyond a desire to speed access to information,...
February 24, 2015
Monique Levy, VP of Research at Manhattan Research
Although there's a lot of buzz about wearables and a lot of talk about tablets, the best digital channel to reach patients and consumers is still the smartphone, according to Manhattan Research's Monique Levy. At the ePharma Summit in New York City, Levy shared some data with an assembled crowd of pharma marketers about how patients use mobile...
February 12, 2015
A new survey from Salesforce of 1,700 American adults shows that most are satisfied with the care they receive from their physicians, despite fairly limited adoption of online tools to communicate with their doctors.
Less than 10 percent of those surveyed said they use the web, email or text to set up appointments, compared to 76 percent that still do so over the phone and 25 percent that...
February 4, 2015
A new survey of healthcare leaders, conducted by The Economist, belies a lack of consensus on both the benefits of mobile health and the barriers to implementation. The report highlights a widespread support for mobile health technologies, but also shows ongoing doubts about patient adoption and viable business models.
The Economist spoke to 144 healthcare leaders in the public and private...
June 20, 2013
New research from the Pew Internet and American Life Project shows that adults who are unpaid caregivers for a parent or child use online and mobile health tools considerably more than the average American, but only 59 percent of connected caregivers find internet tools helpful in giving care. Fifty-two percent said that online tools helped them deal with the stress of being a caregiver.
May 16, 2013
Sports and fitness monitors, including wearable sensors and running and cycling computers, will hit 56.2 million global shipments in 2017, up from 43.8 million this year, according to IMS Research. Over the five years, the research firm predicts 252 million units will ship.
IMS Research's sports and fitness monitor category includes "fitness and heart-rate monitors, sports and running computers,...
March 8, 2013
Source: Ruder Finn mHealth Report
Several surveys were released this past week at -- or coinciding with -- HIMSS, focusing on different areas of consumer engagement in digital health. The Atlantic surveyed 1,000 US residents, finding that only 12 percent had emailed or texted their doctors. A Ruder Finn survey of more than 1,000 US adults found that 16 percent of smartphone and tablet users...
December 19, 2012
Convenience is one of the major value propositions offered by digital channels like text messaging and email for patient engagement. Often these channels are more readily usable for both patient and provider. It's not just about convenience, though. New survey data from health texting provider TeleVox says 34 percent of American adults are more honest about their medical needs through automatic...