January 22, 2016
Last week, rumors circulated that WebMD was getting acquired, shopping its business around to Walgreens Boots Alliance and UnitedHealthcare. The company later denied that it was negotiating the sale of any parts of its business.
But why did the sale rumor have legs? How is WebMD, one of the first online health destination sites, faring as digital health trends up?
To answer that question,...