May 24, 2013
The Misfit Shine raised $846,000 on Indiegogo in January.
Like the Misfit Shine before it, Scanadu proved this week that in digital health, the combination of a hip, hyped product and a crowdfunding platform can lead to impressive results. The company raised their goal of $100,000 in just two hours, and they're now up to more than three times that.
Of course, not all digital and mobile health...
March 15, 2013
Crowdfunding platforms can be the last refuge of a desperate entrepreneur or the go-to market strategy for an appealing consumer product. When a product does well, it does really well, smashing records and even outstripping its own ability to deliver on the goods. When it does badly, well, it often fades away, or at least the company realizes that D2C might not be their best channel.