Natural Cycles

By Leontina Postelnicu 10:59 am August 27, 2019
There is no shortage of fertility apps out there for women looking to get - or not get - pregnant. However, when it comes to figuring out the best options for fertility, one-size-fits-all might not be the best method. New research out of Nature Digital Medicine found that only 13% of women had menstrual cycles that are 28 days in length. Authors of the large-scale study, published this week,...
By Leontina Postelnicu 09:45 am June 24, 2019
Last year saw record amounts of investment be plugged into European tech startups, according to the 2018 State of European Tech from investment firm Atomico. However, 93% of that funding went to startups with all-male founding teams, and the findings resemble data compiled by market research firm Pitchbook in the US, which indicates that women-led ventures secured just 2.2% of venture capital...
Natural Cycles app.

Source: Natural Cycles

By Leontina Postelnicu 10:53 am August 29, 2018
The UK’s Advertising Standards Authority (ASA) has found a Facebook ad describing Natural Cycles as a "highly accurate contraceptive app" and a "clinically tested alternative to birth control methods" to be misleading after receiving three complaints about the paid-for post. The Swedish company said it removed the ad, which ran for approximately four weeks in mid-2017, as soon as it was notified...
By Dave Muoio 03:33 pm August 10, 2018
The FDA announced today that it will allow marketing of Natural Cycles’ contraception app in the US for pre-menopausal women aged 18 years and older. Previously approved in the UK and currently the subject of investigation by multiple regulatory agencies, the algorithm-driven app helps users track their menstrual cycle and informs them when they are most fertile. “Consumers are increasingly using...
By Dave Muoio 04:15 pm August 2, 2018
Natural Cycles, an app that bills itself as a contraceptive and fertility tracker, has again found itself the target of regulatory investigation due to claims made in its advertisements. According to the Guardian, the UK’s Advertising Standards Authority has kicked off a formal investigation into the Swedish company after receiving three complaints regarding the app and its paid advertising on...
By Dave Muoio 02:46 pm January 30, 2018
A matter of national security. Heatmap data released this weekend by fitness app Strava appears to betray the locations of US military bases and patrol routes, according to an analyst with the Institute for United Conflict Analysts. Further, WIRED UK reported this morning that Strava’s current API allows anyone to de-anonymize user-shared data to reveal a recorded user’s name, speed, and even...
By Dave Muoio 12:10 pm January 15, 2018
Smartwatches, size extra-small. Fitbit may be looking into a version of its wearable device designed specifically for children, according to a rumor report from Bloomberg. Such a line of products has been the subject of internal discussion for the last several months, anonymous sources said, although there was no information on just what kid-friendly features might be included in the devices....
By Jonah Comstock 03:17 pm November 9, 2017
Natural Cycles, the first app to be CE-certified as a contraceptive in Europe, raised $30 million in a round led by EQT Ventures. Existing investors Sunstone, E-ventures, and Bonnier Growth Media also participated, bringing the company’s total funding to around $38 million. “Our algorithm is developed and optimized for use in contraception and it returns a red or a green day to the user, so the...