Nielsen

By Jonah Comstock 09:28 am June 20, 2016
A new survey, conducted by Nielsen and commissioned by the Council of Accountable Physician Practices, shows a gap in communications between how much doctors say they are prescribing technology and how patients report that interaction. Nielsen talked to 30,007 US consumers and 626 US physicians for the poll. “This survey is evidence of the failure of American healthcare to provide coordinated,...
By Aditi Pai 03:04 pm April 28, 2016
The wearable activity tracking device market is one of the fastest growing tech categories, according to a report from the Consumer Technology Association.  Some 20 percent of US households now own an activity tracking wearable device, which is nearly double the households that owned these devices last year. CTA also said that another 15 percent of households planned to purchase an activity...
By Jonah Comstock 11:13 am November 4, 2015
A new survey of 5,000 patients and 626 physicians conducted by Nielsen Strategic Health Perspectives found that consumer access to digital health technology is still quite low, especially compared to consumers' wants. For instance, the survey found that 36 percent of adults were interested in a 24-7 telephone line for medical advice, but only 14 percent had access to one. Similarly, 28 percent...
By Aditi Pai 06:38 am April 17, 2014
Almost one-third of US smartphone owners, which is about 46 million unique people, used apps from the fitness and health category in January 2014, according to a report from Nielsen's Mobile NetView 3.0 software, which is on-device software installed onto iOS and Android smartphones with permission from survey participants. Approximately 5,000 panelists aged 18 and over participated in this...
By Aditi Pai 07:56 am March 24, 2014
Fifteen percent of consumers who know the term "wearable" are also wearing one, according to Nielsen's Connected Life Report, which surveyed 3,956 respondents last November. Those who were surveyed are either users of "connected life technologies" or interested in them. Of those who owned a device, 61 percent owned fitness wristbands, which were distinct from people who owned smartwatches, 45...
By Brian Dolan 03:25 am February 14, 2012
Last week MobiHealthNews hosted its first webinar of 2012. During my presentation I shared my 12 trends for 2012. Our co-presenter, Aaron Kaufman from Kony Healthcare Solutions also shared his take on the year ahead. Check out the complimentary, hour-long webinar on demand right here. 1.) The Adoption of Smartphones and Tablets. This is by far the most obvious trend because it has been so steady...