NordicTrack

By Dave Muoio 12:09 pm October 6, 2020
ICON Health & Fitness, the parent company of consumer connected fitness equipment brands like NordicTrack, Freemotion and iFit, has raised a $200 million growth investment. The company said that the funding was led by L Catterton, with participation from prior backer Pamplona Capital Management. WHAT IT DOES Founded in 1977 as an import business, Utah-based ICON first stepped into the home...
By Dave Muoio 01:33 pm December 11, 2019
The ink has settled on a $200 million growth equity investment for in-home fitness streaming platform iFit, the company’s parent ICON Health & Fitness announced today. Pamplona Capital Management led the raise. WHAT THEY DO iFit — which shares its parent company with workout machine makers NordicTrack, ProForm and Freemotion — has built a streaming platform for use on these companies’...
By Dave Muoio 11:15 am June 18, 2019
This morning, consumer tech retailer Best Buy announced that it has expanded its arsenal of connected fitness products for consumers. Ranging from in-home exercise systems with live classes to smart exercise recovery devices, the new offerings are now available through the retailer’s online storefront, and will also be found in dedicated fitness spaces coming to more than 100 stores before the...