nutrition

By Dave Muoio 01:06 pm August 13, 2019
Baze, a subscription platform that ships personalized vitamin supplement packages based on home blood test results, has raised $6 million in Series A funding. Supplement and wellness product manufacturer Nature’s Way headed the investment. WHAT THEY DO Looking to cut back on unnecessary supplement consumption and the costs it ensues, Baze’s direct-to-consumer service first tests the user to see...
By Dave Muoio 03:41 pm December 5, 2018
Smart pill bottle cap maker Pillsy has launched a subsidiary that will pair the adherence technology with a nutritional supplement subscription service. Called Stride Nutrition, the service is now available for consumers in the US with plans to expand internationally in 2019. At launch, Stride’s service will have consumers sign up for one of three different supplement combinations: a multivitamin...
By Dave Muoio 01:22 pm October 1, 2018
STYR Labs has launched GYFT Baby, a subscription service for expecting mothers comprised of a mindfulness educational app, prenatal vitamin shipments, and a wearable for motion tracking and hydration alerts. Released early last month, the consumer offering comes at $249 for a full 36-week term, or $99 per trimester. While the GYFT Digital Pendant’s functionalities are fairly barebones — its...
By Jeff Lagasse 02:22 pm August 9, 2017
Azumio, a health and fitness platform, is tag-teaming with personal genomics company Helix to bring DNA sequencing to consumers. The former is introducing full-exome DNA-based insights into its Calorie Mama AI app, with the goal of giving users a means of reaching their fitness goals through greater personalization. Calorie Mama AI is a smart camera app that simplifies calorie and nutrition...