October 2, 2018
American consumers are more often using online review sites to choose doctors, and they’re increasingly trusting of those reviews, especially millennials, according to a new survey of 1,000 US adults.
The survey, conducted by One Poll and sponsored by digital-focused healthcare marketing company Binary Fountain, found that 95 percent of respondents — and 97 percent of millennials — found online...
May 15, 2018
In a survey of 200 healthcare professionals, 80 percent rated their online reputation as very or extremely important and 90 percent expressed concern about the risks of negative feedback. But only 46 percent of respondents were planning to put resources toward improving that reputation in the next year.
The survey was commissioned by PatientPop, a digital health company with a vested interest in...
April 27, 2018
The Yelp for doctors that consumers have been waiting for might just be Yelp itself, according to a new report from the Manhattan Institute released last week and presented today at Health Datapalooza in Washington, DC. The report was funded by the New York State Health Foundation.
Researchers looked at a sample of 200-to-300 New York State hospitals, comparing their scores on Yelp with data on...
April 3, 2018
In the quest to consumerize healthcare, online physician reviews are a popular attempt to return some agency and control to the healthcare consumer. In fact a 2015 survey showed that more than half of millennials consulted online reviews when choosing a physician. But are these reviews fair or reliable?
A new study from the Mayo Clinic, published in the health system's own journal Mayo Clinic...
February 23, 2017
Doctor.com, a New York-based company that makes tools to help doctors manage their online presence and book appointments, has raised $5 million in a round led by Spring Mountain Capital.
"While our growth has been highly capital-efficient to date, the time was right to bring in additional funding to support the expansion of our healthcare marketing automation platform," CEO Andrei Zimiles said...
October 26, 2015
Following up on their report on consumerism in healthcare, Rock Health Managing Director Malay Gandhi sat down with a few entrepreneurs that are trying to make direct-to-consumer business models in healthcare work. They grappled with the question of whether an increase of patients engaging with their health really translates to viability for direct-to-consumer healthcare companies.
August 31, 2015
Millennials are more likely than baby boomers to crowdsource their choice of physician, both online and in-person with friends, according to a new 3,000-person survey from Nuance.
"We know a huge number of patients today are looking up symptoms and health information online, so it’s just a matter of time until they shop for physicians and communicate grievances that way, too,” Dr. Tony Oliva, ...