OptimizeRx

By Dave Muoio 03:50 pm October 7, 2019
Walmart’s 2020 healthcare plan for its retail associates will have some new features courtesy of partnerships with digital and remote health companies. For starters, those in the Northwest Arkansas, Orlando/Tampa and Dallas/Fort Worth areas will be provided with a “Featured Providers” tool driven by healthcare data firm Embold Health. With this, associates will receive suggestions for local,...
By Dave Muoio 03:05 pm September 5, 2019
OptimizeRx, a software company that enables digital health messaging between pharmas and providers, has announced plans to acquire RMDY Health, a SaaS platform designed for digital therapeutics, within the next 30 days. According to the notice, RMDY shareholders will be receiving $8 million in cash and another $8 million in equity upon the deal’s closure. OptimizeRx said that additional details...
By Laura Lovett 03:40 pm May 8, 2019
This morning integrated EHR platform MedHost announced that Ken Misch will serve as its next president, in addition to his current role as CFO. In this position Misch will oversee innovation projects and the growth of the company’s hosted, managed and cloud-based platforms.  Before joining MedHost in 2013, Misch served as CFO and CIO at Dyna Vox.  “Ken’s leadership and commitment to our customers...
By Dave Muoio 03:39 pm January 29, 2019
Aging in place tech company GreatCall (now owned by Best Buy) and long-term care insurer CNA have struck a partnership that will deploy in-home remote monitoring to the latter’s policyholders. GreatCall’s Lively Home and Lively Mobile, versions of its personal emergency response system, will both be available alongside support from GreatCall’s Care Team, which observes trends in remotely recorded...
By Dave Muoio 04:12 pm October 17, 2018
OptimizeRx, a software company focused on pharma-provider digital health messaging, has completed a $9 million deal to acquire medication adherence and care coordination messaging company CareSpeak Communications, OptimizeRx told MobiHealthNews. With this deal, OptimizeRx will be able to expand its EHR-embedded messaging platform so that phrama and providers can communicate directly with patients...
By Jonah Comstock 11:02 am February 2, 2016
Greyhealth group (ghg), a healthcare-focused agency owned by WPP that was a founding partner of Text4Baby and an early IBM Watson partner, has acquired The Lathe, a health app design and development firm, for an undisclosed amount. "At ghg, we are focused on mobile health and believe technology and effective communication will significantly improve the lives of healthcare consumers and their...