Parks Associates

By Jonah Comstock March 28, 2017
Despite all the convenience features of modern smartwatches, for users it’s still all about fitness, according to recently released data from Parks Associates.  The research firm says that tracking steps is the most popular smartwatch use case, with 60 percent of the United States’ 13.3 million smartwatch users reporting that they track their steps with their device. According to Senior Director...
By Aditi Pai April 21, 2016
Although 76 percent of caregivers in US broadband households own a smartphone, just 40 percent of this group use an app to help them with caregiving tasks, according to a report from Parks Associates. Parks explained that the low adoption of caregiving apps was in part because of the age distribution of caregivers. Some 27 percent of caregivers are aged 45 to 54 and just 16 percent of caregivers...
By Jonah Comstock December 2, 2015
According to a new report from Parks Associates, ownership of digital health and wellness devices in the United States -- especially fitness trackers -- is steadily climbing. And, the report contends, reports of widespread abandonment of fitness trackers are greatly exaggerated. Parks spoke with 5,000 US broadband households and found that 33 percent have adopted a digital health technology, up...
By Jonah Comstock September 29, 2015
Like all populations, the population of seniors in the United States is changing. And a generation of rising seniors is more technically savvy, is living longer, and has higher expectations for aging than ever before. This is creating new opportunities and challenges for the aging in place market, according to presenters on a Parks Associates webcast called "Connected Health in the Smart Home:...
By Aditi Pai August 4, 2015
Some 23 percent of US broadband households said they are concerned about privacy and security when using connected health devices. Additionally, 23 percent of US broadband households have security and privacy concerns when using connected fitness tracking devices. The percentage of households who are concerned with the privacy and security of health and fitness devices is actually much lower than...
By Aditi Pai July 2, 2015
More than 40 percent of US broadband households are interested in receiving medical alerts via a smartphone or another connected platform, according to a report from Parks Associates. The report, called Smart Home Platforms for Health, assesses the potential for smart home platforms to support connected health offerings. “About 10 percent of US broadband households have some type of smart home...
By Aditi Pai April 14, 2015
Fitbit Surge Sixty million US households will own at least one connected fitness tracker by the end of 2019, according to a report from research firm Parks Associates. “Standards-based connectivity technologies such as Bluetooth/Bluetooth Smart have been key enablers for wearable mobile device platforms such as fitness trackers and smart watches,” Parks Associates Research Analyst Tejas Mehta...
By Aditi Pai March 25, 2015
The global revenues for smartphone-connected fitness tracking devices and equipment will grow from $2 billion in 2014 to $5.4 billion by 2019, according to a report from research firm Parks Associates. "Our latest data finds adoption of connected health devices increased from 24 percent of US broadband households at the beginning of 2013 to nearly 30 percent by the end of 2014," Harry Wang,...
By Aditi Pai February 26, 2015
Fitbit Surge smartwatch Five percent of US broadband households use a smart watch that offers health and fitness tracking features, according to research firm Parks Associates. Parks also found that 8 percent of US broadband households use a digital pedometer or activity tracker. Parks Associates’ research analyst Tejas Mehta pointed out that unless smartwatch makers can convince consumers...
By Brian Dolan February 3, 2015
More than 40 million US smartphone owners are active users of at least one wellness or fitness app, according to research firm Parks Associates. The firm has also reported that one in four heads of household -- at homes with broadband -- use a mobile app to track their fitness or track their caloric intake. Last year the research firm published research that estimated 41 percent of caregivers in...