pet digital health

By Aditi Pai 02:42 pm April 4, 2016
San Francisco-based pet fitness tracking company Whistle was acquired by Mars Petcare, maker of pet food brands like Iams, Pedigree, and Whiskas, according to TechCrunch. The deal was close to $117 million, according to Bloomberg. Mars Petcare is a subsidiary of Mars, a candy maker that sells 29 brands of candy including M&Ms, Dove, Snickers, and Twix. Whistle has raised $21 million to date....