Pfizer

By Brian Dolan July 12, 2012
Merkle, a customer relations management (CRM) company has acquired San Francisco-based 5th Finger, a mobile marketing and mobile health vendor for an undisclosed sum. While 5th Finger has a number of big retail brands as clients, including Jos. A Bank and Safeway, it has also powered Pfizer, Medtronic, and GlaxoSmithKline's mobile health initiatives. The company set up a text messaging-powered...
By Brian Dolan July 9, 2012
At the DIA Annual Meeting in Philadelphia last month, Vodafone and Exco InTouch announced a deal that sees Vodafone launching a new mobile-enabled clinical trial offering that leverages Exco's patient reported outcomes software for mobile phones. Exco made headlines last year when it inked a deal with pharmaceutical company Pfizer to determine how effective mobile-enabled clinical trials could be...
By Chris Gullo November 18, 2011
In the last week, 250 apps published to the health and medical categories of Apple's AppStore. By our count, 134 belonged to the health & fitness category, while 116 were found in the medical category of the AppStore. We found eight apps of those 250 that launched this week to be noteworthy. They include offerings from three big name consumer brands, one from a well-known medical association...
By Chris Gullo November 15, 2011
This week Pfizer launched Robitussin Relief Finder 2.0, a free iOS app that allows users to track flu activity nationwide and also find nearby stores that sell various types of Robitussin products. The app enables users to find Robitussin products tailored to their flu symptoms via an in-app questionnaire, locate stores nearby selling Robitussin products, and receive coupons. A flu alerts tracker...
By Brian Dolan January 19, 2011
We mentioned a report last week from the Digital Pharma Blog that Pfizer, Johnson & Johnson and Merck had each removed apps from the Apple AppStore in recent months. While many others covering this story attributed the move to a potential rethinking on the value of apps, the Digital Pharma Blog attributes many of the withdrawals to mergers the companies went through during the past two years...
By Brian Dolan June 2, 2010
Epocrates has inked a deal with Pfizer to add a new feature to its iPhone application: Healthcare providers can now access the Pfizer Medical Information Group and obtain scientific answers to their product questions or to report an adverse event. According to Pfizer, the new feature is an "effort to enhance the safe and effective use of its medicines, and help improve the quality of patient care...
By Brian Dolan February 10, 2010
HITECH enables health app future? Vince Kuraitis over at e-Caremanagement has penned a though-provoking post: "If you rethink health care, just about ANY technology or service can be reconceptualized as an app that COULD run on a common platform. Mull this over for a while. Let’s take remote patient monitoring (RPM) as an example," Kuraitis writes. "In the past if you want to provide RPM for your...
By Brian Dolan March 3, 2009
Looks like Microsoft is finally gearing up to promote AllOne Mobile's platform, which makes the company's PHR HealthVault available on mobile phones. To date the companies have worked together to bring the PHR mobile, but Microsoft has done little to promote the partnership, assumedly because AllOne Mobile isn't going to be the only vendor to take HealthVault mobile. Here's a quick blurb from the...