pharma marketing

By Brian Dolan 08:55 am May 14, 2015
During Everyday Health's first quarter earnings call this week, CEO and Co-founder Ben Wolin pointed to strong growth in mobile marketing revenues for the health media company. Everyday posted a $8.1 million loss on total Q1 revenue of $41.2 million, which is up 10 percent over Q1 2014. Mobile revenues grew 35 percent year-over-year, according to the company, and accounted for 38 percent of...
By Jonah Comstock 08:21 am March 4, 2015
At Everyday Health's fourth quarterly earnings call since going public last year, CEO Ben Wolin spoke about the growing importance of mobile to the company's business, as well as some of the other trends that are driving the company. Everyday Health offers consumers an app and web tool to aggregate health information on a variety of topics, including nutrition, diabetes, fitness, digestive health...
By Jonah Comstock 08:40 am February 24, 2015
Monique Levy, VP of Research at Manhattan Research Although there's a lot of buzz about wearables and a lot of talk about tablets, the best digital channel to reach patients and consumers is still the smartphone, according to Manhattan Research's Monique Levy. At the ePharma Summit in New York City, Levy shared some data with an assembled crowd of pharma marketers about how patients use mobile...
By Brian Dolan 07:37 am August 4, 2011
Mobile marketing firm Augme Technologies announced this week the acquisition of mobile marketing and advertising firm Hipcricket for $44.5 million. The price tag includes $6 million in cash and the remainder in company stock. Augme's clients notably include ten of the world's top twenty pharmaceutical companies. In 2009, Modavox bought Augme, including their mHealth marketing company Augme Mobile...