March 25, 2013
CVS has officially upped the ante in the pharmacy app game. At Mad*Pow's Healthcare Experience Design Conference (HXD2013) in Boston, CVS Caremark Chief Digital Officer Brian Tilzer announced a new CVS iPad app, just as it hit the AppStore.
"The culture of digital experimentation is something we're taking very seriously," Tilzer told attendees at HXD this afternoon. "It's not a normal app, it's...