November 30, 2015
One of the tidbits in Ashlee Vance's much-talked about Elon Musk biography is that the Musk brothers conceived of, and quickly rejected, an idea that would have put them at the forefront of the digital health space way back in 1994. According to Vance, as they roadtripped to the Mojave Desert from San Francisco, Elon Musk and his brother Kimbal discussed starting a social network for doctors as...
July 26, 2015
Physicians Interactive (PI), the digital health marketing company that offers medical reference apps and resources like Omnio to physicians, has acquired Waltham, Massachusetts-based Quantia Communications, parent company of physician social network QuantiaMD.
The acquisition, the terms of which were undisclosed, adds the first peer-to-peer network to PI’s platform, which already includes a...
December 22, 2014
Apple made headlines earlier this year when it announced that health app developers that pulled shared data from other apps via Apple's HealthKit could not give that data to third parties, including advertising networks. The move helped make clear that Apple's motive for creating HealthKit wasn't to aggregate fitness and health-related data and sell ads around it, or help others to do so, and...
June 25, 2014
Physicians Interactive (PI), the digital health marketing company that offers medical reference apps and resources like Skyscape and Omnio to physicians, has acquired one of the oldest, online consumer health brands, MedHelp, for an undisclosed sum. The acquisition marks one of the first forays into consumer health for Physicians Interactive, which apart from some consumer-facing health...
April 16, 2014
CORRECTION: A previous version of this article said Skyscape was being shut down, it is in fact being reworked and re-launched.
Merck GHI-owned digital health marketing firm Physicians Interactive has launched free iPhone and Android versions of its medical content reader and physician toolkit iPad app Omnio, and will be sunsetting legacy app Skyscape Medical Resources once those apps are...
December 26, 2013
It's clear that consolidation is finally starting to happen in mobile health.
In the third quarter of 2013, MobiHealthNews reported an unprecedented number of mobile and digital health acquisitions in a single quarter -- five. Depending on where you count Humana's acquisition of Healthrageous (which we reported on October 1st), the fourth quarter either matched or surpassed that...
October 7, 2013
Physicians Interactive, the digital health marketing company that offers medical content readers Skyscape and Omnio, was acquired in August by Merck's Global Health Innovation Fund, which bought a controlling interest from former parent company Perseus LLC. Merck had previously invested $17 million in the company.
At Health 2.0 last week in Santa Clara, California, Chief Medical Officer and...
May 8, 2012
Last November Physicians Interactive, which offer the popular Skyscape series of medical apps, began consolidating its many wares into one "destination" app, called Skyscape Medical Resources. The app is free to download but this week it topped Apple's list of "Top Grossing" apps in the medical category. It's the only top 10 grossing app on the list that's free to download.
While the Skyscape...
January 5, 2012
Physicians Interactive, which offers the popular professional medical app Skyscape, announced this week that Merck will invest up to $17 million in the company via its Global Health Innovation Fund (GHIF). Initially, the financing includes $8.5 million, but depending on whether the company meets certain milestones, Merck's GHIF could bump the investment up another $8.5 million for a total of $17...
October 11, 2011
A new mobile advertising network that serves ads specifically targeted to healthcare providers launched this week. Physicians Interactive Holdings, which offers the popular Skyscape app, and stealthy Remedy Systems partnered to launch the mobile ad network, called Tomorrow Networks. The network launched with some 54 different smartphone medical applications having already signed on. Remedy...