Pokemon

By Dave Muoio 12:13 pm May 29, 2019
The summer of 2016 was dominated by a digital wellness app that few saw coming: Pokémon Go, a mobile game that used GPS and augmented reality to encourage players to explore real-world locations. And while the initial spike of mainstream consumer interest dropped off within a few months, The Pokémon Company and app developer Niantic (a Google spinout) have gradually won players back with content...