Precision Health Media

By Brian Dolan 09:35 am December 22, 2014
Apple made headlines earlier this year when it announced that health app developers that pulled shared data from other apps via Apple's HealthKit could not give that data to third parties, including advertising networks. The move helped make clear that Apple's motive for creating HealthKit wasn't to aggregate fitness and health-related data and sell ads around it, or help others to do so, and...
By Brian Dolan 03:24 am August 14, 2012
Ubiqi Health Migraine Tracker Android App New York City-based Precision Health Media, an online advertising network that works to help national brands and regional health care providers to "reach diagnosed health audiences", is launching a new channel for its customers, called ConditionMatch Mobile, to target patients with advertisements via mobile health apps. Precision has signed up AdTheorent...