pregnancy tracking app

By Aditi Pai 09:32 am November 2, 2015
Wildflower Health's pregnancy tracking app has been made available to Medicaid populations in Louisiana and Texas. The company reported that prior to these recent rollouts, its offering, called Due Date Plus, was available to 2 million people across its existing commercial and Medicaid plans. “By engaging an increasing number of lower income women during their pregnancies, we believe that we can...
By Aditi Pai 08:03 am April 28, 2015
Boston-based Ovuline, which offers two women's health apps, has released a number of statistics about the 1 million women that use their Ovia Pregancy app. The app helps women who have conceived to track their pregnancy with a baby calendar, health alerts, and curated pregnancy articles. The average age of women using the app is 26.8 years old. These women have reported feeling happy twice as...
By Aditi Pai 09:25 am June 16, 2014
Four months after pregnancy tracking app developer Wildflower Health launched a program for Wyoming Medicaid beneficiaries, the startup reported that nearly 70 percent of enrollees are using the app's main features. The app's monthly retention rates are at 80 percent. Wildflower Health has reached close to one third of estimated Medicaid pregnancies in Wyoming. In Wyoming, the app used is offered...