August 22, 2019
Redwood, California-based Carrot has released new trial data supporting the performance of its digital smoking cessation program. Conducted by the company and published in JMIR mHealth and uHealth, they report that nearly a third of enrollees successfully quit smoking by the program’s end, with many who did not reporting a reduction in average cigarettes consumed per day.
“Demonstrating a quit...
March 21, 2019
The FDA has lately taken a hard stance on tobacco companies targeting children and teens (thanks in some part to departing FDA Commissioner Dr. Scott Gottlieb), and it certainly seems as if the agency is exploring every avenue in its public awareness campaign — including free-to-play video games.
Earlier this month the agency and its partner, marketing communications firm FCB New York, stealthily...
October 31, 2018
Carrot, the Redwood City, California-based maker of a smoking cessation app and its paired, FDA-cleared breathalyzer device, announced this week that it has raised $25 million in new funding. The investment was led by Johnson & Johnson Innovation (JJDC), with participation from New York Life Ventures, Khosla Ventures, Marc Benioff, R7 Partners and Dr. David Utley, Carrot’s founder, president...
September 24, 2018
Ro—company previously known for its online men's health platform focused on erectile dysfunction, Roman— announced that it landed $88 million, this time to work on an addiction cessation platform. This round was led by FirstMark Capital with participation from SignalFire, Initialized Capital, General Catalyst, Slow Ventures, Sinai Ventures, Torch Capital, BoxGroup, Tusk Ventures and...
June 29, 2018
Online social networks are becoming an increasingly prevalent strategy for public health and other stakeholders to cut down unhealthy behaviors. Whether they’re built for a mainstream audience or to address the issues of a focused patient population, these digital communities all share a major challenge: members who aren’t interested in participating.
“Poor engagement in a digital behavior change...
May 29, 2018
Members of a smoking cessation Facebook group were 2.5 times more successful in quitting than controls over three-month, according to a recent study published in Addiction. However, after a year, those in the intervention group actually had lower rates of cessation than the control group.
"We found that we could reach a hard-to-reach population, have short-term abstinence, and also have...
November 7, 2017
Wearable technology could be key to reminding smokers looking to quit to put down the cigarette, according to a new study recently published by Oxford University Press’ peer review journal “Nicotine and Tobacco Research.”
The study found that Somatix’s SmokeBeat, a wearable body motion detector or BMD, correctly detected more than 80 percent of smoking episodes in a small test group. It also...
October 18, 2017
Two years after launching its smoking cessation app Quitter's Circle, pharmaceutical company Pfizer is seeing impressive continued engagement with the app. It's also applying the lessons learned from Quitter's Circle toward other mobile health pursuits — including a recently-launched app for people living with cancer.
"We can do surveys right in the app," Mark Pizzini, Pfizer's digital strategy...
October 4, 2017
Redwood City, California-based Carrot has received FDA 510(k) clearance for its Carbon Monoxide Breath Sensor System, an over-the-counter, Bluetooth-enabled device that pairs with a smartphone app and is intended for commercial use in smoking cessation programs.
“Smoking is the number one cause of preventable illness and death worldwide,” Dr. David S. Utley, founder and CEO of Carrot, said in a...
June 2, 2017
While strategies ranging from cold turkey to scare tactics and stop-gap solutions like gum abound, smoking remains among the most notoriously difficult habits to kick. That’s why MindCotine, a Redwood City, California-based startup wants to tackle the issue with a novel new technology: virtual reality.
Smoking is more than a physiological need, the Argentina-born cofounders Cristian Waitman,...