August 12, 2011
Aetna released a new mobile service this week that allows doctors in Aetna’s Florida network to prescribe medication electronically via smartphone or tablet and receive care recommendations for their patients. The service is supported by NaviNet Mobile Connect and is free to Aetna subscribers.
NaviNet Mobile Connect subscribers will now receive "Care Considerations" alerts via email, phone and...
September 22, 2010
Some quick hits and memorable quotes from Informa's second annual Mobile Healthcare Industry Summit in London, UK this week:
Chuck Parker, Executive Director, Continua Alliance: "Right now the market is focused on devices and services for chronic disease management. But longer term, we need to shift that focus onto supporting people who are healthy and well, too. We need to provide them with the...
August 24, 2010
That is, at least, according to a new study published in Obstetrics & Gynecology: Daily text message reminders did not help the 82 women in the study become more adherent to their birth control pill regimen. Both the text-receiving participants and the control group missed about 5 pills per month. (Worth noting perhaps that, according to a report in the Wall Street Journal about the study,...
July 2, 2010
Mobile marketing for healthcare not a strong opportunity yet: Pixels & Pills has a short and sweet interview with Manhattan Research's Monique Levy that is well worth a read: "The opportunity for healthcare marketers to leverage mobile marketing for patients in this time frame is comparatively less strong. As with PC-based access, patients predominantly use mobile devices to look for health...
June 23, 2010
Ten years ago Smile Reminder saw an opportunity to offer text message appointment reminders to physician practices that were losing upwards of $200,000 a year because of missed appointments. Some of those practices had no-show rates of up to 20 percent, according to the company. During the past decade, Smile Reminder has served 20 million patients, including some as far away as Dubai and...
June 23, 2010
By David Doherty, Business Development, 3G Doctor
Rob Havasy, a Business Analyst and mHealth Strategist at the Center for Connected Health, has posted a somewhat confusing article entitled “The Uncertain Price of mHealth."
The basic premise is that the move from flat rate unlimited data to tiered data plans is something that “will surely impact smartphone use in mHealth.”
The article goes on to...
June 23, 2010
By Rob Havasy (@rob_havasy), Business Analyst and mHealth Strategist at the Center for Connected Health
Recent announcements about smartphone data plan pricing by AT&T and Verizon have the Internet and the mHealth world buzzing. Both companies have announced a move away from flat-rate, unlimited data plans in favor of tiered data plans where users are charged for amounts of data used above a...
June 15, 2010
Drugstore chain Walgreens launched a new text message (SMS) powered prescription alerts service for its customers. Prescription Text Alerts notify customers when their prescriptions are ready. In other mobile-related news, Walgreens also re-launched its iPhone app as well as its mobile site, m.walgreens.com.
"We strive to lead the market in bringing new and innovative technology to our pharmacies...
May 26, 2010
MedWaitTime, a new Web and mobile service launched in Chicago last week, aims to help patients determine if their doctor is running late for an appointment. Soon it will include emergency wait room times, too. Dr. Vishal Mehta, an orthopedic surgeon, launched the service with 10 Chicago-area doctors, according to a report in the Wall Street Journal. Mehta founded Medical Wait Time with two...
May 25, 2010
At the Mobile Health 2010 event at Stanford University this week, Paul Meyer, CEO of Voxiva, skyped in to discuss the recent launch and progress of Text4Baby and plans for two new add-on services for Text4Baby: Quit4Baby and TextFit. Meyer said Quit4Baby will be a smoking cessation text message powered service for new and expectant mothers. TextFit is a text message service centered on nutrition...