November 4, 2015
Fitness device maker Polar recently launched a new wristworn activity tracking device, called Polar Loop Crystal, in partnership with Swarovski.
Loop Crystal offers the same functionalities and software available in Polar's Loop 2 band, which tracks steps, distance, sleep, and inactivity, but the Loop Crystal is embedded with 30 Swarovski crystals. While the Loop 2 costs $119.95, the Loop Crystal...
July 15, 2014
The corporate wellness market is an increasingly big opportunity for activity trackers like Fitbit, but data is just now starting to come in about how much those programs really help corporations. According to a recent story in Citeworld, however, one company, San Francisco-based Appirio, has saved $280,000 in annual insurance payments by implementing a wellness program using Fitbits....
January 8, 2014
According to a recent report from the NPD Group, San Francisco-based Fitbit shipped 67 percent of all activity tracking devices in 2013. The company's devices also accounted for 77 percent of the "full body activity trackers" shipped during the five weeks leading up to Christmas. That's up from about 60 percent for 2012's holiday season, according to Fitbit. NPD also estimated that the digital...