January 29, 2016
It’s been almost a year since Under Armour announced its acquisition of Endomondo and MyFitnessPal for a combined $560 million, a year and change after buying MapMyFitness for $150 million.
This acquisition spree was the biggest the connected fitness space has seen since its inception. Not only did it put apparel companies like Nike and Adidas on notice (it’s not a coincidence that Adidas bought...
January 5, 2016
After spending hundreds of millions to acquire some of the leading health tracking platforms in the market a year ago, Under Armour is upping the ante again, this time on the hardware side, with a new suite of health devices, its calling UA HealthBox. HTC, which partnered with Under Armour last year, designed and manufactured the devices. They will use Under Armour’s UA Record app as their...
December 3, 2015
Less than a year after Under Armour and HTC announced a partnership to create digital health products for athletes, a report has surfaced that the companies plan to launch a smart scale, according to AndroidHeadlines.
A listing in the Bluetooth Special Interest Group's registered device database indicated that the two companies may be working together to develop a smart scale, called UA Scale, ...
August 11, 2015
As part of a new partnership with the National Basketball Association, Under Armour will help the sporting organization develop a new consumer app, called NBA Fit.
The deal is mostly an expanded sponsorship for Under Armour, which has worked with the NBA as a league partner since 2011. Under Armour will be the title partner of the NBA Draft Combine, an invite-only showcase game series for leading...
July 20, 2015
Under Armour Record
HTC has announced that it will postpone the launch of its activity tracker, called HTC Grip, which was first unveiled in March and projected to launch in the spring, according to CNET.
HTC Grip is the company’s first activity tracking wristworn wearable. The tracker is powered by Under Armour’s newly launched app, UA Record, which integrates data from other health apps and...
April 22, 2015
Under Armour continues to grow its membership base for what it's calling its Connected Fitness business -- the three apps the company acquired in the past two years as well as its existing UA Record app -- even as the company explores its new acquisitions and plots a course forward, according to the company's first quarter earnings call. Under Armour bought MapMyFitness for $150 million in...
March 2, 2015
The Mobile World Congress in Barcelona has begun this week, and already, two companies, HTC and Huawei, have unveiled new fitness tracker devices.
HTC's new device, called the HTC Grip is the company's first activity tracking wristworn wearable. The tracker is powered by Under Armour's newly launched app, UA Record, which integrates data from other health apps and devices.
February 17, 2015
Last week Under Armour held an analyst day focused on its digital fitness strategy that included appearances by Under Armour founder and CEO Kevin Plank, MapMyFitness CEO Robin Thurston, MyFitnessPal CEO Mike Lee, and Endomondo CEO Mette Lykke. Under Armour acquired MapMyFitness in 2013, and it acquired both MyFitnessPal and Endomondo earlier this year.
Plank discussed the high level strategy...
February 4, 2015
Baltimore, Maryland-based athletics apparel company Under Armour is acquiring two health and fitness app makers: San Francisco-based fitness platform MyFitnessPal and Denmark-based Endomondo. Endomondo, which makes free GPS-based tracking apps, went for for $85 million and MyFitnessPal, which offers apps that track fitness and diet, was acquired for $475 million.
MyFitnessPal has raised at least...
January 8, 2015
It's looking increasingly like Baltimore, Maryland-based athletics apparel company Under Armour wants to give Apple HealthKit a run for its money. At CES, the company announced a partnership with Android device maker HTC as well as a new app for integrating other fitness apps and devices called UA Record.
"Mobile innovation has completely changed people’s lives in recent years, making us more...