Under Armour

By Jonah Comstock 02:54 pm January 6, 2016
The event once known as the Consumer Electronics Show, CES, is upon us once again, and once again we're ringing in the new year with a range of health and fitness device announcements from both established players and new upstarts. We've already reported this week on the latest from Fitbit and Withings, as well as Under Armour's new foray, with HTC, into connected fitness hardware. All that is...
By Jonah Comstock 02:11 pm January 5, 2016
After spending hundreds of millions to acquire some of the leading health tracking platforms in the market a year ago, Under Armour is upping the ante again, this time on the hardware side, with a new suite of health devices, its calling UA HealthBox. HTC, which partnered with Under Armour last year, designed and manufactured the devices. They will use Under Armour’s UA Record app as their...
By Aditi Pai 08:08 am December 3, 2015
Less than a year after Under Armour and HTC announced a partnership to create digital health products for athletes, a report has surfaced that the companies plan to launch a smart scale, according to AndroidHeadlines. A listing in the Bluetooth Special Interest Group's registered device database indicated that the two companies may be working together to develop a smart scale, called UA Scale, ...
By Aditi Pai 06:39 am November 3, 2015
Sports Authority, a sporting good retailer, has launched its first fitness app, called BodyFit, which offers users access to more than 100 personal training videos. The BodyFit app also provides users with instruction on using Sports Authority's line of BodyFit exercise equipment. The training equipment and app are split into three categories: activate, train, and recover. “Our new BodyFit App is...
By Brian Dolan 08:43 am October 27, 2015
Fitbit Surge The Consumer Electronics Association (CEA), which puts on the massive CES event in Las Vegas every January, just published a set of voluntary guidelines for how technology companies should approach privacy and security for personal wellness data collected by wearable devices and other connected wellness devices. The CEA said the guidelines represent a consensus among its member...
By Jonah Comstock 11:04 am October 19, 2015
The Nike Training Club app Since Under Armour created its Connected Fitness platform with three major fitness app acquisitions, it has thrown down the gauntlet when it comes to owning online engagement and sales. Adidas made it clear in the summer, with its $240 million acquisition of Runtastic, that it was willing to play Under Armour's game. But what about Nike, the company that was the...
By Brian Dolan 08:02 am August 20, 2015
Next week Ralph Lauren will start selling a line of shirts, called PoloTech, which have embedded fitness tracking sensors, thanks to a partnership with OMsignal announced last year. The shirts will be available August 27 on Ralph Lauren's website as well as its flagship NYC store and its US Open store in Flushing, New York. The PoloTech shirt has silver fibers woven into its fabric to help it...
By Jonah Comstock 10:41 am August 11, 2015
As part of a new partnership with the National Basketball Association, Under Armour will help the sporting organization develop a new consumer app, called NBA Fit. The deal is mostly an expanded sponsorship for Under Armour, which has worked with the NBA as a league partner since 2011. Under Armour will be the title partner of the NBA Draft Combine, an invite-only showcase game series for leading...
By Aditi Pai 05:16 am July 27, 2015
In the company’s second quarter earnings call, Under Armour CEO Kevin Plank told investors that Under Armour is the ideal company to create a connected health dashboard for consumers. “The fact that consumers have no barometer for their health today is a mistake and frankly that’s where we see this massive opportunity and we feel we’re the best ones to take advantage of it,” Plank said. “Really...
By Aditi Pai 09:35 am July 20, 2015
Under Armour Record HTC has announced that it will postpone the launch of its activity tracker, called HTC Grip, which was first unveiled in March and projected to launch in the spring, according to CNET. HTC Grip is the company’s first activity tracking wristworn wearable. The tracker is powered by Under Armour’s newly launched app, UA Record, which integrates data from other health apps and...