Under Armour

By Aditi Pai 10:45 am July 16, 2014
Samsung might partner with Under Armour to market Samsung's wearable health devices, according to a report from Yonhap News. The report also suggests Samsung and Under Armour are pursuing this partnership to counter Apple's relationship with Nike, which has been going strong for a few years now. Nike and Apple's relationship was highlighted recently when the smartphone maker announced that Nike+...
By Jonah Comstock 08:04 am July 2, 2014
Wheaties might be the only cereal where the box is more famous than the food inside. Since the 1930s, the front of the "breakfast of champions" box has been dedicated to a sports star of the day, including the likes of Lou Gehrig, Michael Jordan, and Tiger Woods. Now mobile health is finding its way onto the cover of the box -- or at least, helping determine its fate. General Mills, which makes...
By Aditi Pai 06:37 am June 24, 2014
Samsung Galaxy S5 This Friday, Samsung is launching a new version of its latest smartphone, called the Samsung Galaxy S5 Sport. The new phone was developed in partnership with Sprint and MapMyFitness, which was acquired by Under Armour for $150 million last year. Samsung added a textured shell to the Galaxy S5 Sport so that users might benefit from the added grip. The phone will also be dust...
By Jonah Comstock 06:40 am May 15, 2014
After Under Armour acquired MapMyFitness for $150 million last November, both companies more or less said that it would be "business as usual" post-acquisition, with MapMyFitness and Under Armour continuing to operate as they had before. At a talk at the HxRefactored event in Brooklyn this week, MapMyFitness co-founder and VP of Innovation Strategy Kevin Callahan shared some insights into how the...
By Aditi Pai 07:46 am February 7, 2014
Athletic apparel maker Adidas sued Under Armour in the US District Court in Delaware over the alleged infringement of 10 digital health-related patents. Adidas' lawsuit also included fitness tracking app maker MapMyFitness, which was acquired by Under Armour in November 2013 for $150 million. Adidas patents cited in the lawsuit include ones for: a location-aware fitness training device that...
By Jonah Comstock 09:58 am January 27, 2014
MapMyFitness, the fitness app suite recently acquired by Under Armour, and MyFitnessPal, an online and app-based wellness tracking platform, have announced an integration, allowing users to sync data between the two platforms. MapMyFitness said in a statement that the integration was a much-requested feature. Although it provides exercise tracking through integrations with apps and devices,...
By Jonah Comstock 06:49 am January 20, 2014
MapMyFitness's first big announcement since it was acquired by Under Armour is Activity Feed, a new more in-depth social sharing platform for MapMyFitness users. MapMyFitness general manager Chris Glode told MobiHealthNews that the Activity Feed has been in the works for a while and is not a product of the acquisition. "Certainly there's a lot of users who are very open about their fitness and...
By Jonah Comstock 05:00 am December 26, 2013
Healthrageous. It's clear that consolidation is finally starting to happen in mobile health. In the third quarter of 2013, MobiHealthNews reported an unprecedented number of mobile and digital health acquisitions in a single quarter -- five. Depending on where you count Humana's acquisition of Healthrageous (which we reported on October 1st), the fourth quarter either matched or surpassed that...
By Brian Dolan 04:48 am November 14, 2013
A billion dollar sports brand just stepped up its digital health game in a big way. Baltimore, Maryland-based athletics apparel company Under Armour is acquiring Austin, Texas-based MapMyFitness for a reported $150 million. MapMyFitness, which has about 20 million registered users now -- up from 13 million in January -- offers running, biking, and walking apps and social networks that integrate...
By Brian Dolan 05:03 am June 20, 2013
Someday soon having to remember to put on your digital health tracking device in the morning might no longer be an issue. If the latest crop of health-minded wearables companies succeed, health sensors will make their way into things we are already wearing -- like undershirts, underwear, and socks. Digital health wearables are slowly but surely making their way into clothing. One longtime digital...