November 17, 2016
Telemedicine provider MDLive has hired Scott Decker as the company’s new chief executive officer. The company’s current CEO and founder, Randy Parker, will now be MDLive’s chief business development officer and also serve on the board of directors.
Decker comes to MDLive from HealthSparq, where he was also CEO and where he built a cloud-based healthcare shopping and price transparency platform...
November 2, 2016
With increasing advertising dollars and more contributions from pharmaceutical companies, and a national rollout of their prescription pricing and information app, WebMD is reporting strong third quarter earnings even in with a slight decline in page views.
“In the areas of greatest demand, that our customers value the most, we have been able to grow our traffic and manage our inventory, and...
August 12, 2016
Over the years, more and more companies have gone public in the digital health space and existing public companies have gotten into the space, either on their own or thorugh acquisitions. Here's a roundup of digital health talk on the latest round of second quarter investor calls and quarterly finance reports.
Fitbit. San Francisco-based Fitbit, maker of a series of popular wearable activity...
August 8, 2016
In the second quarter, WebMD began testing a new app and, in the face of declining traffic in the form of Google-referrals, increased its focus on driving internal traffic. While there was a slight decline in the number of users, page views were actually up, which WebMD attributed to efforts to engage users to spend more time on the site with increased programming and social media. The company...
August 3, 2016
Adam Pellegrini left his post as VP of digital health at Walgreens Boots Alliance to join fitness wearable company Fitbit. Pellegrini will be responsible for leading Fitbit’s vision, strategies and programs to further drive the company’s integration into healthcare systems around the world. Pellegrini has more than 20 years of experience across multiple sectors of the healthcare industry...
March 23, 2016
WebMD partnered with Verizon to offer digital health coaching to 1,100 of Verizon's employees in a recent pilot, Employee Benefit News reports. The program led to weight loss for 73 percent of participants.
Verizon employees were invited to participate after taking a health assessment if they had a BMI over 30 or a blood glucose level above a certain threshold. The program included one-on-one...
March 10, 2016
Consumers care more about ease of use than trustworthiness when it comes to looking up health information online, according to a Makovsky survey of 1,035 US adults that was fielded by market research firm Kelton.
The survey revealed that although 59 percent of respondents said they trust health information that comes from advocacy group websites, just 16 percent said they use these websites to...
March 2, 2016
Millennials and Silents (the generation born prior to 1942) are the least likely generations to use tech tools like wearable fitness trackers, according to a survey of 2,600 WebMD users, presented today at HIMSS16 in Las Vegas. But younger and older respondents gave very different reasons for why they don't use these tools.
"Millennials were more likely to select cost as their reason for not...
February 24, 2016
WebMD may soon begin to offer healthcare price transparency tools to users, and is even looking at becoming involved in telehealth, CEO David Schlanger said on a recent earnings call. Schlanger also talked about traffic and search trends, Medscape Consult, and the company’s video content strategy.
WebMD revenues hit $192.1 million in the fourth quarter of 2015, up from $162.7 million in Q4 2014,...
January 22, 2016
Last week, rumors circulated that WebMD was getting acquired, shopping its business around to Walgreens Boots Alliance and UnitedHealthcare. The company later denied that it was negotiating the sale of any parts of its business.
But why did the sale rumor have legs? How is WebMD, one of the first online health destination sites, faring as digital health trends up?
To answer that question,...