November 1, 2012
Feedback loops. That's the focus that some of the highest profile consumer health startups have taken in recent years. Making scales smarter by pairing them with smartphone apps, using smartphone camera's to track eating habits or to measure vital signs, pairing wireless-enabled pedometers with smarter software, all hope to create tighter and more effective feedback loops with an eye on health...
October 18, 2012
Redwood City, California-based startup Striiv, makers of a dedicated portable fitness device of the same name, has launched its first iPhone app, Striiv Smart Pedometer. The free app appears to have much of the same functionality as the company's $99 dedicated device. Striiv partnered with MyFitnessPal for its calorie counting features and large food database.
Striiv's dedicated device encourages...