wellness program

Dr. Alan Lotvin, EVP and chief technology officer of CVS, presenting at the Attain launch in Boston on January 29.

By Laura Lovett 03:51 pm January 30, 2019
It’s easy to ignore a flu shot reminder email or grab a donut on your way into work, but Attain — a new voluntary wellness rewards program developed in partnership by Apple and Aetna (recently acquired by CVS) — is aiming to curb these behaviors through personalization.  At yesterday’s Attain launch event in Boston, Apple and Aetna executives stressed the importance of both personalization and...
By Dave Muoio 10:02 am January 29, 2019
This morning Aetna (which was recently acquired by CVS) and Apple announced a new wellness program that will leverage health data, a custom app and the Apple Watch. Called Attain by Aetna, the voluntary program will deliver personalized health goals, recommendations and rewards based on members’ daily activity. “From fitness enthusiasts, to casual gym-goers, to parents who get all their exercise...
By Jonah Comstock 10:09 am April 8, 2015
A program is coming to the United States that will allow life insurance customers to get a discount on their payments in exchange for sharing health and wellness data with their insurer. A story in today's New York Times describes a new service soon to be offered by John Hancock Insurance via a partnership with The Vitality Group, a US subsidiary of South Africa’s Discovery Health, which has been...
By Jonah Comstock 06:20 am December 9, 2014
New York-based health insurer startup Oscar Health is teaming up with Misfit Wearables to get more of its 16,000 members moving. As part of the deal, each Oscar member will get a free Misfit Flash tracker and the opportunity to earn up to $20 a month in Amazon.com credit by meeting step goals. The partnership means Misfit gets exposure for its newest wearable on a few thousand New York wrists,...