Wheaties

By Jonah Comstock 08:04 am July 2, 2014
Wheaties might be the only cereal where the box is more famous than the food inside. Since the 1930s, the front of the "breakfast of champions" box has been dedicated to a sports star of the day, including the likes of Lou Gehrig, Michael Jordan, and Tiger Woods. Now mobile health is finding its way onto the cover of the box -- or at least, helping determine its fate. General Mills, which makes...