ON World

By Aditi Pai 09:00 am April 30, 2015
Fitbit Surge smartwatch President Barack Obama is not the only one who, at least for now, seems to prefer the Fitbit to the Apple Watch. An ON World survey of more than 1,000 consumers found that 48 percent of fitness tracker early adopters chose the Fitbit, while just 21 percent chose the Apple Watch. “Most activity trackers are one third the price of the lowest priced Apple smartwatch making...
By Jonah Comstock 11:37 am April 23, 2015
A survey of more than 1,000 consumers from ON World showed that fitness is the most important application for wearable users. More than half of likely wearable device owners would use their devices, either activity tracking devices or smartwatches, for fitness. The mobile sensing sports and fitness part of the connected mobile sensor market will have $10.5 billion in annual revenues this year --...
By Jonah Comstock 09:38 am February 2, 2015
The soon-to-be-released Apple Watch, a smartwatch with fitness tracking capabilities. Thirty-five percent of American adults are planning to purchase a wearable technology device, and more than half of those are interested in using their wearable for activity tracking, according to new data from ON World. The research group surveyed more than 1,000 US adults for a new report, completed last...
By Jonah Comstock 09:41 am September 2, 2014
Samsung's Gear Fit. As Apple gears up to launch its much-rumored wearable device, new data shows 60 percent of likely adopters of wearable technology want to use their device for health or fitness, according to a survey of 1,000 consumers by ON World. The report also looked at shipments of wireless personal area devices, a category which includes smartwatches, smart jewelry, pet and child...
By Aditi Pai 06:49 am July 1, 2014
An estimated 330 million smartwatches will ship worldwide by 2018, up from less than 4 million in 2013, according to a recent projection from research firm ON World. Fitness tracking is the most preferred feature on a smartwatch, ON World found in a survey of 1,000 online US consumers. The survey also found that 55 percent of respondents would prefer wearable technology on their wrists over any...
By Brian Dolan 10:55 am June 26, 2014
According to a recent report from ON World, in the next fives years an estimated 700 million wearable technology devices will ship worldwide, which will make for a $47.4 billion market. The research firm predicts that hardware sales will continue to dominate revenues for the next five years but monitoring services, apps, and subscriptions will have faster growth rates. “Over the past two years,...
By Aditi Pai 07:59 am May 1, 2014
Samsung Gear Fit Almost 75 percent of Americans believe wearable technology will have a positive impact on health, sports, and fitness industries, according to a couple of surveys conducted by ON World that included responses from 2,000 consumers. “Wireless technologies such as Bluetooth Smart have made wearable technologies appealing to mainstream consumers,” Mareca Hatler, ON World’s...
By Brian Dolan 04:55 am July 11, 2013
This week we pushed live our latest edition of The MobiHealthNews Podcast. Over the past few weeks MobiHealthNews writer Jonah Comstock and I discussed the world of wearable activity tracking with an impressive group of entrepreneurs working in that space. We covered issues ranging from wearability, fashion, and battery life to pricepoints and next steps. What would an Apple iWatch do to the...
By Jonah Comstock 10:12 am June 3, 2013
Research firm ON World released new data from its mobile health and wellness sensor reports, which predicts that in 2017, 515 million sensors for wearable, implantable or mobile health and fitness devices will be shipped globally, up from 107 million in 2012. In March, the firm predicted 18.2 million health and wellness wireless sensor networks would ship in 2017. That number excluded sports and...
By Jonah Comstock 09:39 am May 24, 2013
Research firm ON World is predicting a fitness tracking capability will be a top consumer requirement for forthcoming smartwatches. "Some sports and fitness markets will be disrupted by the emergence of new general purpose mobile sensing products such as smartwatches," Mareca Hatler, ON World's research director, said in a statement. “Also, dedicated mobile sensing sports and fitness device...